This project involved redesigning the packaging for Lavazza coffee, focusing on a modern yet earthy aesthetic. The new design integrates organic textures, a refined color palette, and a contemporary logo update while maintaining the brand’s recognizable identity.

Design Choices:

Natural Elements: A textured background inspired by topographic lines evokes the origins of coffee cultivation.
Earthy Color Palette: Warm tones complement the brand’s classic look, enhancing a premium and artisanal feel.
Minimalist Layout: Simplified typography and clean layouts improve readability and brand recognition.